The New Language of Periods
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Words matter when it comes to menstruation.
Since forever, periods have had their own universal language — spoken and unspoken —
that all menstruating people (and even their loved ones
who don’t have periods) become fluent in. But when conversations about periods are shrouded in
inconspicuous language and outdated euphemisms,
first & early period experiences can feel that much more confusing to navigate.
That’s why Thinx Teens is talking about it candidly,
so parents & teens can feel empowered to talk
about periods on their own terms.
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YouTube
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2023
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Art Direction and Design in collaboration with: Puteri Cardinale, Cass Sachs-Michaels & Rin Johnstone Creative Direction: Cheena Jain &
Tiffany Washington Copy: Meg Loughman Production: Khira Goins-Paxton & SEE ME Video Direction: Sara McDowell DP: Rachel Batashvili
Photography: Emmie America