Get Them in a Pair of Thinx

Don't take it from the brand, hear why people across generations are upgrading their leak protection with more absorbent, comfortable, reusable underwear from Thinx.

​For this campaign we used testimonials from real Thinx customers and invited skeptics on set to show them that Thinx really work.

I worked on art direction, video editing, paid ads, and organic social media.