Little Spoon x Dusen Dusen

For this collabroation, I designed a series of email assets supporting the launch of a limited-edition tote bag. The campaign centered around a playful, lifestyle-driven concept highlighting what different parents “had in their bags,” brought to life through real influencer moms sharing their everyday essentials.

Target Launch — “Built For This”

I designed emails supporting Little Spoon’s major retail launch into Target, marking the brand’s expansion into stores nationwide in September 2025. The launch was accompanied by the “Built For This” campaign, a concept rooted in the idea that Little Spoon products are designed to support the real, everyday lifestyles of parents and kids. The emails played a key role in building excitement and awareness around the launch.

Babyblends+ Product Launch

I designed emails to support the launch of Little Spoon’s Babyblends+, a new product line formulated to support immune health, brain development, and digestive balance.

Welcome Email Series

I designed a set of welcome emails for Little Spoon’s varying customer audiences, tailored by food categories. The series was structured around a question-and-answer format, addressing common questions parents are likely to have after subscribing.

Copy: Michelle Alexander Art Direction: Hallye Webb