Packaging Design

I updated Bobbie’s existing packaging to make necessary design tweaks as products evolved and supported new product launches. The work focused on maintaining brand consistency while adjusting layouts, information, and details to meet changing product needs, ensuring the packaging system remained clear, cohesive, and scalable.

Social Media

I designed a range of social media assets for Bobbie across both organic and paid channels. The work included creative for brand collaborations, campaign moments, and content highlighting conversations and coverage from customers and publications.

Lid Stickers

I designed a series of lid stickers for Bobbie’s formula packaging, created to be cute, catchy, and humor-driven for Bobbie’s audience of moms who “get it.” I also designed exclusive lid stickers for Target, creating retailer-specific variations that felt special while remaining unmistakably Bobbie.

Email Designs

I designed a range of emails for Bobbie, including creative highlighting brand collaborations, press coverage, and ongoing evergreen sends. Working within existing templates and modules, while also creating net-new designs as needed, I ensured each email felt fresh, cohesive, and on-brand.

Copy: Michelle Alexander and Elena Owens. Art Lead: Kelly Kinnaird. Email Template Designer: Trudy Vinson