Holiday 2025
I created bold holiday branding and paid social ads for Graza to spotlight their seasonal gift sets and limited-edition wine collaboration, driving excitement and urgency around a key holiday moment for the brand.
Friendsgiving Sale 2025
Expanding on the existing sale branding, I designed multiple ad variations for paid channels that amplified visibility and urgency around the sale.
Graza x BjornQorn
Paid ads for Graza’s collaboration with BjörnQorn, supporting the launch of their popcorn product across social channels. The creative helped drive awareness and generate excitement around this new olive oil popcorn.
Evergreen Paid Social
Alongside specific campaigns and launches, I design ongoing evergreen paid social content, blending branded photography with UGC-style creative. The assets are built to be flexible and performance-driven, highlighting product benefits, everyday usage moments, and the brand’s playful personality in a way that feels native to social platforms.
Copywriting by Cecilia DiFranco. Design collaboration and Illustration by Cass Sachs-Michaels.